Telling stories that speak to the heart through the visual medium is a very effective way of reaching out to potential customers. With social media platforms emerging at a rapid pace, and the attention span of viewers shrinking equally fast, video shorts and short corporate documentaries are the way forward. They are also the way that Digital journalism is headed. Vitora is the web TV vertical of Spearhead Media, proposed to be established in 2018 to produce documentaries, video shorts for social media advertising, short corporate films and at some stage, full length feature movies.